BRITA: A 50 year history - BRITA has come along way in the past 50 years,
Recycling BRITA filters
A BRITA filter can filter up to 100 litres of water, and once it's done you can hand it back to us for recycling
Sustainability has been important to BRITA for a long time, with the first cartridge recycling programme launched in 1992. Since then the programme has grown and BRITA now recycles around 4 million cartridges each year.
Each MAXTRA+ cartridge is able to filter up to 100 litres of water, and once the cartridge is exhausted it can be returned to one of over 1900 recycling points across the UK.